"Most app install campaigns are purchased and measured on a CPI basis, but the install hardly tells the whole story.
In order to be truly effective, campaigns must generate engagement in post-install events like registering, booking a room or making a purchase, to generate true ROI.
Within a few moments, though, it dawned on me what I was looking at.
We are here to assist you with monetizing and scaling your business and ad campaigns through a variety of online marketing channels.
We also offer a range of services that help our clients to achieve even greater reach and scale by maximizing conversion rates and lifetime customer value.
A small logo gave the name of the matchmaking service being advertised: How About We.
Neither the images nor the site were immediately familiar to us.